The Best PPC Agencies in 2023
Pay-per-click advertising can drive instant traffic and generate leads. Our list features top agencies specializing in PPC strategies to maximize your return on investment. These experts can help you create targeted PPC campaigns across various platforms, such as Google Ads and social media advertising, ensuring your ads reach the right audience at the right time. Discover how these agencies can optimize your PPC efforts and deliver measurable results for your business.
- SEO
- Social Media Marketing
- Conversion Rate Optimization
- Content Marketing
- Spotify Ads
- Hulu Ads
- Amazon Ads
Single Grain is a leading, full-service digital marketing agency founded by Eric Siu
(who hosts the Leveling Up podcast and co-hosts the #1 marketing podcast on iTunes,
Marketing School).
They provide dedicated marketing specialists, as opposed to account managers, who
assist you in running campaigns that lead to high ROI and conversions. They rank #1
on Google for competitive keywords like “saas marketing agency” and “crypto
marketing agency,” get 2M+ monthly podcast downloads, and have scaled multiple
websites to millions of monthly visitors. In short, Single Grain is a team of
veteran growth marketers who are obsessed with improving KPIs.
You can request a Free Marketing Plan from Single Grain for your business simply by following this link.
- SEO
- PPC
- Social Media Marketing
- Creative Services
- Lead Management
Directive Consulting are experts at marketing services for the SaaS industry. Their expert team of SaaS marketing specialists crafts agile marketing strategies to meet your business goals. Instead of focusing on vanity metrics, Directive Consulting pays attention to revenue metrics right from day one and builds an innovative approach to drive high ROI. They have led campaigns for over 200 SaaS companies.
- SEO
- PPC
- Social Media Marketing
- Content Marketing
- PR & Outreach
- Affiliate Marketing
- Email Marketing
- Conversion Rate Optimization
- Influencer Marketing
Power Digital provides full-funnel digital marketing services to identify gaps in your marketing strategy and suggest a plan to impact your bottom line profoundly. They have their own machine learning platform called NOVA that analyzes business growth opportunities and builds a plan to meet your campaign goals. They are not a company that will simply nod yes to all your suggestions; if something is not right and needs fixing, they will push back so that the results don’t get affected negatively. The team of Power Digital provides excellent online marketing support to generate more revenue for your business.
- SEO
- PPC
- Social Media Marketing
- Email Marketing
- Conversion Rate Optimization
- Website Design & Development
- Reporting & Analytics
- Amazon Ads
Ignite Visibility was named a top search engine marketing company in the USA, UK and Canada by Clutch. With easy-to-understand dashboards and real-time communication via Slack, Ignite Visibility provides top-rated digital marketing services. They have a proprietary multi-channel, performance-based forecast system to hit your business goals and run engaging ads on different social media platforms. The expert digital marketing and analytics team at Ignite Visibility offers monthly and quarterly business plans that show what was done and the results achieved.
- SEO
- PPC
- Social Media Marketing
- Content Writing
- Website Design & Development
- Amazon Ads
Perfect Search Media is a premier search and social agency. Being a Google and Microsoft premier partner, they offer high-converting PPC and Social Media Management campaigns such as Facebook Ads. They also provide data-driven organic marketing strategies to improve ranking, traffic, and conversions. Before you sign any contracts with them, they present the results of their audits to you and you can meet the PPC and SEO specialists who will work on your campaign.
- SEO
- PPC
- Website Design & Development
- Social Media Marketing
- Content Writing
Razor Rank is a full-service digital marketing agency that provides best-in-class online marketing services. They have been rated as the best SEO firm in Dallas by Expertise.com. The team offers services to small-and-medium-sized businesses (SMBs) and provides complete transparency and clarity. They provide excellent communication, personalized service, and the highest levels of customer satisfaction.
- SEO
- PPC
- Amazon Ads
- Social Media Management
- Video Production
Titan Growth is an online marketing agency with SEO and PPC expertise. They have their own search engine bot known as Titan bot, which predicts how search engines react to the suggested SEO changes. Titan Growth is a “Google All Star Agency,” representing an elite group of premium Google partners. Their SEO and PPC teams offer results-driven digital marketing services to help your business grow.
- SEO
- PPC
- Social Media Management
- E-commerce Marketing
- Amazon Ads
- UX Website Design
- Conversion Rate Optimization
- Content Marketing
WebFX is a data-driven digital marketing agency with experience delivering more than $3 billion in sales and 7.8 million leads for clients. They have their own marketing automation software called MaketingCloudFX to help you meet your business goals. WebFX offers a full range of marketing services such as SEO, search advertising, and Social Media Management. They have served over 700+ satisfied customers and have a team of over 450 marketing experts. With a track record of a 91% completion rate, they offer a dedicated account manager for every campaign so that you stay updated about your campaign progress.
- Website Design & Development
- SEO
- PPC
- Conversion Rate Optimization
Smartsites is a results-driven digital marketing agency with proven results in dozens of verticals. They are a Google premium partner, Facebook marketing partner, and HubSpot certified partner. Dun & Bradstreet has rated them a phenomenal 97%, and they also have an A+ rating from the Better Business Bureau.
- SEO
- Website Design & Development
- PPC
- Social Media Marketing
- Email Marketing
- Reputation Management
Coalition Technologies is a top-rated SEO company that uses scientific data and tested SEO strategies to drive traffic and leads. They are a Premier Google Ads certified partner and offer around 600+ successful client case studies. The SEO experts at Coalition Technologies have tested over 500+ ranking factors. Moreover, they have a 97% client retention rate and a 99% client satisfaction rate. Their customers have earned a combined $10M in revenue each month through online sales. They receive around 15M visits each month through their websites.
- SEO
- PPC
- Email Marketing
- Social Media Marketing
Netpeak is a Google premium partner, Facebook marketing premium partner, Tiktok official partner, and YouTube masthead certified marketing agency. They have completed over 3,000 successful projects in the past 14 years, and with over 187 analytics certifications, their marketing team has global advertising experts to elevate your business profits. Their team of content writers provides expert ad copy and website copy to increase keyword relevance and drive more revenue. The popular SEO tool Serpstat was developed by Netpeak.
- Website Design & Development
- PPC
- Social Media Marketing
- Video Production
Savage Global Marketing is an experienced digital marketing agency with a team of qualified PPC professionals who have expertise in managing Google, Facebook, YouTube and Instagram ads. Clutch ranked them as one of the top PPC agencies in 2022. They are also ranked as one of the top advertising agencies by Expertise.com. They are creative thinkers who offer you out-of-the-box approaches to drive more business, have over nine years of experience and have run around 800+ campaigns to date.
- SEO
- PPC
- Website Design & Development
Webspero is an online marketing company with a dedicated team of experienced digital marketing professionals offering complete transparency and accountability in their work. They are not afraid of using innovative techniques to drive more traffic and sales via your marketing campaigns. They specialize in complete organic and paid growth and have generated more than 80K leads to date. In the last five years, the Webspero team has added around $2 billion in revenues for their clients globally.
- Website Design & Development
- SEO
- PPC
- Content Marketing
- Social Media Marketing
- Reputation Management
- Email Marketing
Comrade is a digital marketing firm with experience working across different industries, and they are confident in growing your brand fast and cost-effectively. They have been awarded top SEO agency by UpCity Marketplace, and named one of the top B2B companies of 2021 by Clutch. They have achieved a 35% increase in average conversion rates for their clients, ensuring that you generate more qualified leads. The team is driven by ROI and offers a complimentary marketing audit.
- SEO
- PPC
- Social Media Management
- Content Marketing
- Reputation Management
- Website Design & Development
Clutch awarded them as a top PPC company in 2022 and top B2B company globally in 2021. The PBJ team is a modern-day marketing firm with a community of wise counselors and dedicated strategists to achieve better results and higher returns. They trade baked-in fees and “ball-and-chain” engagements for open collaboration and full transparency, which means they choose their client relationships wisely, ensuring that they’re the right consultants for the job and won’t hesitate to push back when success is on the line.
- SEO
- PPC
- Social Media Marketing
- Retargeting Services
- Amazon Ads
- Conversion Rate Optimization
They are a Google Premium Partner and Microsoft Advertising partner. They offer data-driven marketing services, consistently deliver the best ROI on marketing investments, and their direct online marketing has a client retention ratio of 85%. Their triple focus on rankings, traffic, and lead generation makes them one of the most sought-after marketing agencies. They also offer free, no-obligation marketing consultation advice.
How to Choose the Right PPC Agency?
Do these challenges resonate with your business?
- Your PPC campaigns aren't generating the desired results
- You're struggling to drive quality traffic and conversions within your budget
- You want to leverage PPC advertising but lack the expertise or resources
- You're unsure how to optimize your campaigns for better ROI and ad performance
If you're facing these challenges, it may be time to consider hiring a PPC Agency. However, not all agencies are the same, and choosing the right one can significantly impact your PPC advertising success.
Here's a step-by-step guide to help you choose the right PPC Agency:
- Define your PPC Goals: What specific outcomes are you looking to achieve with your PPC campaigns? Whether it's increasing website traffic, driving conversions, or improving brand awareness, having clear goals will help you evaluate an agency's ability to meet them.
- Evaluate the Agency's Expertise: Look for an agency with a proven track record in managing successful PPC campaigns. Their expertise should encompass campaign strategy, keyword research, ad copy creation, bid management, and performance optimization.
- Review their Portfolio: Examine the agency's past PPC campaigns. Do they demonstrate results, effective targeting, and ad performance? Their portfolio can provide insights into their ability to create and manage successful PPC campaigns.
- Assess their Knowledge of PPC Platforms: The agency should be familiar with popular PPC platforms such as Google Ads, Bing Ads, or social media advertising platforms. They should understand how to optimize campaigns, utilize audience targeting options, and track performance effectively.
- Consider their Communication Style: Clear and regular communication is crucial for a successful PPC partnership. Ensure the agency will provide regular updates on your campaigns, be responsive to your questions and feedback, and collaborate with you on refining the strategy.
- Understand their Pricing Structure: PPC advertising is an investment, but it's important to find an agency that offers transparent pricing, delivers value for your investment, and can work within your budget.
- Request Client References and Testimonials: Ask the agency for client references or testimonials specific to PPC campaigns. This will give you insights into their reputation, professionalism, and ability to deliver results in the PPC realm.
- Look for a Customized Approach: Your business and target audience are unique, and your PPC strategy should reflect that. The right agency will take the time to understand your business, tailor their approach to meet your specific needs, and align their strategies with your goals.
Choosing a PPC Agency is a critical decision that can significantly impact your PPC advertising success. Take the time to research, review case studies, and select an agency that aligns with your goals, understands your business, and has a proven track record in PPC advertising. Give your PPC campaigns the best chance at driving quality traffic, conversions, and ROI.
PPC Agency FAQs
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How can PPC advertising benefit my business?
PPC advertising can benefit your business in several ways:
- Increased Visibility: PPC allows your ads to appear prominently in search engine results, increasing your brand visibility and driving targeted traffic to your website.
- Immediate Results: Unlike organic SEO, PPC campaigns can generate immediate results, allowing you to reach your target audience and achieve your marketing goals quickly.
- Controlled Budget: PPC platforms provide precise budget control, allowing you to set daily or monthly spending limits and adjust your campaigns based on performance.
- Targeted Advertising: With PPC, you can target specific keywords, demographics, locations, and interests, ensuring that your ads reach the most relevant audience.
- Measurable ROI: PPC platforms provide detailed performance metrics, enabling you to track the success of your campaigns and measure your return on investment.
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How do I set up a successful PPC campaign?
To set up a successful PPC campaign, consider the following steps:
- Define Your Goals: Determine the specific goals you want to achieve with your PPC campaign, such as increasing sales, generating leads, or driving website traffic.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-performing keywords for your ads.
- Create Compelling Ad Copy: Craft engaging and relevant ad copy that attracts your target audience and encourages them to click on your ads.
- Optimize Landing Pages: Ensure your landing pages align with your ad copy and provide a seamless user experience to improve conversion rates.
- Set a Budget: Determine your budget and bidding strategy to control your spending and maximize the performance of your campaigns.
- Monitor and Optimize: Continuously monitor the performance of your campaigns and make adjustments to optimize their effectiveness.
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What is the difference between PPC and SEO?
PPC (Pay-Per-Click) and SEO (Search Engine Optimization) are two different approaches to online advertising:
- PPC: PPC advertising involves paying for each click on your ads. It provides immediate visibility on search engine results pages (SERPs) and other digital platforms.
- SEO: SEO focuses on optimizing your website and content to improve organic rankings on search engine results pages. It involves strategies like keyword optimization, link building, and content creation.
- While PPC can generate immediate results, SEO is a long-term strategy that aims to increase organic traffic and improve your website's visibility over time.
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How can PPC and SEO work together?
PPC and SEO can complement each other to maximize your online visibility and drive targeted traffic to your website:
- Keyword Insights: PPC campaigns can provide valuable insights into the performance of specific keywords, which can inform your SEO strategy and help you optimize your website for better organic rankings.
- Testing and Optimization: PPC allows you to test different ad copy, landing pages, and keyword targeting, providing valuable data that can be used to optimize your SEO efforts.
- Increased Visibility: Combining PPC and SEO can increase your overall visibility on search engine results pages, ensuring that your brand appears in both the paid and organic listings, enhancing your brand's credibility and attracting more clicks.
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How do PPC agencies charge for their services?
PPC agencies charge for their services in a variety of ways, such as hourly rates, project-based fees or retainer fees. It's important to discuss pricing with the agency before starting any work to ensure that it aligns with your budget and business goals, and you know exactly what you are signing up for.
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What is a retainer fee?
A retainer fee is a fee that a client pays to a PPC agency in advance, typically on a monthly basis, in order to secure a certain amount of work or services previously agreed upon.
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Is it worth it to hire a PPC agency?
Whether or not it is worth it to hire a PPC agency depends on the specific needs of your business and the resources you have available to invest in online marketing. However, some benefits of hiring a PPC agency include:
- Access to a team of experts: PPC agencies employ professionals with specialized skills, certifications and knowledge in areas such as market research, content creation, advertising, digital marketing, and public relations.
- Objectivity: An outside agency can provide a fresh perspective on your business and marketing efforts, which can be helpful in identifying new opportunities and areas for improvement and business growth. This can be especially helpful for start-ups and small businesses.
- Increased efficiency and effectiveness: A PPC agency can help you achieve your goals more quickly and with better results than if you were to handle everything in-house.
- Cost-effectiveness: Hiring an agency can be less expensive than building and maintaining an in-house marketing team, especially if you only need marketing services on a project basis.
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How long does it typically take for a PPC agency to show results?
The time it takes for a PPC agency to show results can vary depending on the scope and complexity of the project or campaign. Some marketing strategies, can show results almost immediately. Other may take several months to see significant results. The key to achieving successful results is setting clear goals and expectations upfront, and working closely with your PPC agency to develop a realistic timeline for achieving those goals.
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What kind of communication should I expect from a PPC agency?
Communication is key to a successful project or campaign, and you should expect regular and transparent communication from your PPC agency throughout the process. Your PPC agency should provide you with a dedicated account manager who will be your main point of contact and keep you updated on the progress of your project or campaign. You should also expect to receive regular reports and analytics to track the success of your marketing efforts. Additionally, your PPC agency should be available to answer any questions or concerns you may have, and be responsive to your feedback and suggestions.
Different Types of Marketing Agencies
- Marketing Agencies
- SEO Agencies
- Social Media Marketing Agencies
- Conversion Rate Optimization Agencies
- Content Marketing Agencies
- Spotify Ads Agencies
- Hulu Ads Agencies
- Amazon Ads Agencies
- Lead Nurture Marketing Agencies
- Email Marketing Agencies
- Video and Motion Ads Agencies
- Influencer Marketing Agencies
- Creative Services Agencies
- Lead Management Agencies
- PR & Outreach Agencies
- Affiliate Marketing Agencies
- Website Design & Development Agencies
- Reporting & Analytics Agencies
- Link Building Agencies
- Social Media Management Agencies
- Reputation Management Agencies
- E-commerce Marketing Agencies
- Content Writing Agencies
- Video Production Agencies
- UX Website Design Agencies
- Graphic Design Agencies
- Retargeting Services Agencies