Google Tag Manager is a powerful tool for tracking website data, but it can be a challenge to use without the help of an expert consultant. If you’re not familiar with the platform, it can be easy to make mistakes that can negatively impact your data and your website’s performance.
Without proper guidance, you may not be tracking important events on your website, leading to incorrect attribution and inaccurate data. You may also be experiencing issues with page speed, as loading too many tags can slow down your site and cause a poor user experience.
Fixing these issues on your own can be a time-consuming process, and without the right knowledge, it can be easy to make mistakes that cause more harm than good.