Are you struggling to grow your business despite investing in your marketing strategy? This might be because you’re not seeing the results you want with traditional marketing methods. That’s why you need to shift your focus to account-based marketing.
Account-based marketing (ABM) is a strategy that targets specific accounts, markets and businesses. Unlike traditional marketing, it is highly personalized and targeted towards specific accounts and buyers, making it a more effective approach for businesses targeting other businesses.
However, implementing a successful ABM strategy can be a challenge for many businesses, especially for those without the necessary expertise and resources. That’s where a dedicated account-based marketing agency like Single Grain comes in.
Single Grain is a leading account-based marketing agency that has helped many B2B businesses turn their marketing efforts around. Our team of experienced marketers and account-based marketing specialists knows how to help businesses like yours succeed.
We start by understanding your business, target market and competition. From there, we design a customized account-based marketing strategy that’s tailored towards your specific business goals.
Our strategies include personalized messaging and content, the use of multiple channels such as social media channels, email, and website personalization, all aimed at connecting with your target accounts, nurturing leads, and improving customer retention.
By partnering with Single Grain, we can help you increase lead generation, customer retention, ultimately leading to growth in revenue for your business. We’re confident about our ability to deliver excellent results for your business, so you can trust us to manage your account based marketing needs.
“SingleGrain has been there to help take a lot of the stress out of the process. We can always count on them to deliver high-quality content on time, and knock it out of the park.”
“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”
“Not only did Single Grain deliver strong results — markedly increasing unique, new web traffic and engaged users — but they provided us with key learnings about our messaging that we are now using.”
Account-based marketing (ABM) is a B2B strategy that targets specific high-value accounts with personalized marketing messages and content. By focusing on the accounts most likely to bring in revenue and tailoring your marketing efforts to them, you can improve your chances of closing deals and growing your business. An account-based marketing agency can help you develop and execute an effective ABM strategy that drives results.
An account-based marketing agency will work with you to identify your ideal customer profile (ICP) and select accounts that fit that profile. The agency will use a combination of data analysis and human research to identify accounts that are most likely to result in revenue growth. Once the accounts are selected, the agency will develop a personalized marketing plan for each account, tailoring the messaging and content to the specific needs and pain points of each account.
The channels used in account-based marketing depend on the needs and preferences of your target accounts. Common channels include email marketing, social media advertising, direct mail, and events. An account-based marketing agency will work with you to identify the channels that are most likely to resonate with your target accounts and develop a plan for delivering personalized messaging and content through those channels.
The success of an account-based marketing campaign is typically measured by the number of target accounts that convert to customers, as well as the overall revenue generated by the campaign. An account-based marketing agency will work with you to set goals and metrics for your campaign and track progress toward those goals. The agency will also provide regular reporting and analysis to help you understand the impact of your campaign and make adjustments as needed.
