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Programmatic Advertising Agency: Why You Need One

Are your digital ads reaching the right audience? Are you seeing a good return on investment from your ad spend? In today’s digital world, advertising has become complex and overwhelming. It’s difficult for businesses to reach their target audience effectively and efficiently. A programmatic advertising agency can help you solve these problems.

Programmatic advertising agencies specialize in buying digital advertising space automatically, using data to identify and target specific audiences. They can analyze campaign data in real-time to make adjustments and optimize performance. By partnering with a programmatic advertising agency, you can improve the accuracy of your targeting, increase the effectiveness of your campaigns, and save time and money on ad spend.

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Best Programmatic Advertising Agency for Your Business

At Single Grain, we have extensive experience in programmatic advertising across various industries. We focus on using data to optimize performance, including targeting, ad placements, ad creatives, and bidding strategies.

Our team of experts use a variety of data sources to identify and target the right audience for your business. By using advanced analytics and tracking tools, we can analyze and optimize campaigns in real-time to increase conversions and drive revenue. Our programmatic advertising services include:

  • Programmatic display advertising
  • Programmatic video advertising
  • Retargeting campaigns
  • Demographic and contextual targeting

At Single Grain, we work closely with our clients to understand their business goals and develop customized programmatic advertising strategies that deliver results. Our mission is to help your business grow and succeed through effective digital advertising. Choose Single Grain as your programmatic advertising agency and elevate your digital advertising game.

— Our clients love us

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“Their expertise has helped Nextiva grow its brand and overall business”

“The Single Grain team has been instrumental in providing us with forward-thinking, growth-impacting marketing support. Their expertise has helped Nextiva grow its brand and overall business.”

— Yaniv Masjedi
CMO, Nextiva

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“We can count on them to bring new ideas to the table consistently”

“Single Grain has been key in helping us generate B2B engagement across digital channels. We can count on them to bring new ideas to the table consistently and that's why we love working with them.”

— Jacqueline Foster
Demand Generation Marketing, Lever.co

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“They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise”

“Single Grain has been an important force for guiding our digital marketing. They act like an extension of our team, proactively coming to us with ideas and fixing issues as they arise. They're exactly what we look for in partners.”

— Samantha Goldman
Sr. Director of Marketing, CastLightHealth

Frequently Asked Questions

And We Have The Answers

  • What is programmatic advertising, and how can a programmatic advertising agency help my business?

    Programmatic advertising is the automated buying and selling of digital advertising space, using data-driven software to optimize ad placements in real-time. A programmatic advertising agency can help your business by developing and executing targeted campaigns that reach your ideal customers at the right time and place, while minimizing wasted ad spend and maximizing ROI.

  • How does programmatic advertising differ from traditional digital advertising?

    Traditional digital advertising involves manually buying ad space on specific websites or platforms, while programmatic advertising automates the process using data and algorithms to make real-time decisions about which ad placements will be most effective. This allows for more precise targeting, greater efficiency, and better results.

  • What types of businesses can benefit from working with a programmatic advertising agency?

    Any business that wants to reach a specific audience with their digital advertising can benefit from working with a programmatic advertising agency. Whether you are a small business looking to build brand awareness, or a large enterprise seeking to drive conversions and revenue, programmatic advertising can help you achieve your marketing goals.

  • How much should I expect to spend on programmatic advertising, and what kind of ROI can I expect?

    The cost of programmatic advertising varies depending on factors such as the size of your target audience, the types of ads you want to run, and the platforms you choose. A programmatic advertising agency can help you develop a customized strategy and budget that aligns with your goals and resources. As for ROI, programmatic advertising can deliver significant results in terms of increased brand awareness, website traffic, lead generation, and revenue growth, but the specific ROI will depend on your unique circumstances.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.