Often, fast-growing ecommerce businesses must choose between building an in-house marketing team or hiring an ecommerce marketing agency.
If you choose to build an in-house team, the benefit is that they will get to know your customers, core values and product nuances better than most ecommerce marketing companies ever will. However, an in-house employee also has limited capabilities. For example, most ecommerce brands aren’t in a position to hire a dedicated search engine optimization specialist, email marketer, Google Ads specialist, CRO specialist, influencer marketer, and more.
If you choose to work with an ecommerce agency, the benefit is that they already have a team of world-class marketers who specialize in specific areas and offer a wide range of digital marketing services. Therefore, an ecommerce marketing agency is often the best solution for companies that want a team of top-notch experts working on their marketing but can’t afford to hire each specialist individually.
Read about the strategy we used to help ecommerce brand ThinSlim Foods triple their ROAS and double PPC sales. If you want us to do the same for you, schedule a free consultation!